Introduction
The Google Play Store is the world’s most popular and largest app store for android. It has over 1 million apps, so it’s no surprise that many people desire to place their app on the top ranking and then remain there. The best approach in order to rank your app in the Play Store is to design a user-friendly interaction that offers users’ desires and needs. This can be accomplished through using high-quality pictures, writing captivating titles for the product details, adding keywords but not excessively, and so many other factors.
Keep a clean and simple interface
Your app’s interface should be straightforward and simple to use. A smooth design will allow users to use the app without any difficulty, which is necessary for an interesting experience. It is critical not to overwhelm your users by providing too many options, or they may become confused about what to do next and what not to do next.
The important factor here is to keep things simple and minimize as much information overload as possible so that users will not be overloaded by all of the information on their screens at once.
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Use the highest-quality images
- Use high image resolution.
- Check whether your images have the appropriate aspect ratio or not, for their screen resolution, which is 1:1 for smartphones and 1:2 for tablets.
- When it concerns branding, balance is important, so use similar pictures all throughout your app’s listing and store listing webpage.
- Use copyrighted content only when you have approval from the creator. If someone else made an image displaying something similar or related to what you’re looking for in your app listing page, ensure they aren’t planning to file an action against you if they find out another person is using their work without permission.
Create compelling titles
The headline represents the most important aspect of your app’s ranking, so get it perfect. A title should be brief, explanatory, and keyword-rich. Users do not even have time to spend on lengthy titles which aren’t helpful or informative, therefore it should be simple to read and easily understandable.
Write detailed descriptions
A good description plays an essential role in getting your app highlighted. Define the app’s key features and explain why they are helpful. You must also include screenshots in the overview to assist users to know what appears when they click on the link in Play Store or App Store.
You can use keywords in your definitions to help individuals in your app via search engines such as Google, Yahoo, and Apple Search Ads.
Screenshots and Promo Video
Though visual aspects including screenshots and video files do not directly increase your app store search ranking, they do have an effect on the success rate to download, which will also significantly influence your app rank.
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Add keywords to your description
Keywords are important but don’t use too many of them. You should ensure that your keywords are meaningful to your app and not too broad. If they are generally obnoxious, they will have no effect on your app ranking.
For example, if you’re creating an app about kitties, “cats” could be a good keyword to include in the description as there is a high level of interest in kitties on the internet and on sites such as Facebook or Twitter. However, if you were creating an online game about dinosaurs, the term “dinosaurs” would be less useful because it does not reach any specific niche in the market. Children who are engaged in ancient animals do not necessarily search Google Play for dinosaur apps.
App Ratings
The importance of app ratings cannot be neglected. The higher your app’s ratings, the higher its chances of ranking your app. The app is of high quality in order to receive high ratings and rankings.
Make sure that your app is compatible with the latest Android version
Before launching your app to the Google Play store, verify whether it is compatible with the most latest Android version or not. Android Oreo is the most latest edition of android which was released in 2017. To check whether your app supports Oreo or not, do the following:
- Open the Google Play store and select the Developer menu.
- Select “Apps” from the left menu under the developer menu.
- Click on the “All Applications” option and check whether all apps are available in your developer console account or not.
App Uninstallation downfalls
Not only do app ratings and reviews represent the app’s quality, but the number of users who delete your app matters. In fact, the Google Play store also tracks app uninstallation scores in order to determine the quality of an app.
Localize your app
App Developers should translate the headline, title, explanation, and screenshots of their apps into their own native languages. This will make the application more user-friendly and allow users to easily identify with it.
Focus Point
The effectiveness of your app is determined by its position in the google play store. Higher-ranked apps are somewhat more likely to be installed, used, and analyzed. In other words, if you really want your app to grow and remain popular, and top ranking, you must have a high ranking and to rank on the Google Play store, you must provide an excellent user experience to the users of your app.
Conclusion
Now, you have a better understanding of the Google Play store ranking terminology and how to rank your app google play store. It’s necessary to keep in mind that there are several factors that go into ranking terminology, so don’t get demotivated if your app doesn’t appear to be ranked on top. The best part that you can do is to maintain your efforts to enhance the quality of the app so that users will download it.
By applying the above-mentioned points you can easily Rank your app in the Google play store. The focus point to rank your app is how the app is developed and its user-friendly interface module and its help center.
